• SIRE ARMORED AMBULANCE
    Paul Ruigrok @ Caviar

SIRE ARMORED ABULANCE

CGI and Postproduction: Luminous
Creative direction: Paul Ruigrok @ Caviar
Agency: Selmore Creative Agency

The ambulance model was based upon a traditional Dutch ambulance and re-designed in such a way it looked more like an armored personel carrier. Everything was created in 3D.

This visual was made for SIRE. The campaign was made to show people that armored ambulances might be what we are heading to when emergency personel is continuously hampered in their duty.

SIRE is an independent, non-government funded, Dutch foundation that tries to draw attention to social problems and so they can be talked about more in public. (http://www.sire.nl).

Project close-ups and details