This job for Bridgestone was largely created in 3D (apart from the seperate advertisements on the bottom of the page).
The idea was to create a lenticular advertisement that would "strip down" the car from a complete version to only its wheels. It was used for online digital campaignes, billboard as well as for a special advertisement that would show the different phases to the viewer when moving around. We sketched out and designed the various stages and then created the various models required in 3D.
The background and wheel were shot seperately and later on integrated with the 3D renders.