• AUPING BEDS
    Rens van Mierlo - Brand New Telly

  • AUPING BEDS
    Rens van Mierlo - Brand New Telly

  • AUPING BEDS
    Rens van Mierlo - Brand New Telly

Auping Beds
'Waking up Fresh'

Postproduction and photography: Luminous
Photography: Rens van Mierlo
Agency: Brand New Telly

This project was created for Auping, a brand for beds and mattresses. We were asked to adjust 3 original Auping visuals and completely revamp them for a new campaign focussed around bringing the outside morning feel in.

We had to "open up" the rooms and create complete new backgrounds for each of the visuals. These backgrounds would then come into and integrate with the existing rooms.

First we made sketches to find out what would work best and present this to the client, and then we used both stock images and CGI to create the new backgrounds.

The male jogger was photographed by us in our studio and integrated into the scene.