• Tommy Hilfiger Digital Showroom

  • Tommy Hilfiger Digital Showroom

Tommy Hilfiger Digital Showroom


Animation & Postproduction: Luminous Creative Imaging / Studio05
Sound: Luminous Creative Imaging / Studio05
3D Scanning: Luminous Creative Imaging / Th3rd

A fantastic project which we were asked to do for Tommy Hilfiger. We were asked to create multiple showroom animations that would be shown on a huge installation featuring 4x4 screens @ 4k resolution. The animation is used for client presentations and in shops.

The animation is in a loop until the client interacts with it, after which a transition activates and the viewer will be shown another piece of the animation that will lead to the client's welcome screen.

The device is controlled through a touch screen, which featured a secondary animation that would play once interacted with. All clothing was 3D scanned to have it be as accurate as possible to the real thing.


Project visuals