• GSW Parallax

  • GSW Parallax

GSW Parallax

Postproduction: Luminous Creative Imaging
Photography & Creative direction: Jaap Vliegenthart
Agency: GSW

For a medical company, we had to create three parallax animations and three scene-wide stills displaying patients going through the different care-programs they have (hospital stay, short-term care and long-term care).

The different scenes were all built up as a set and photographed in different pieces. All the different layers for the parallax pieces were then shot one by one, slowly building up the scene, so everything could be masked and seperated later on.

Project visuals