Postproduction and CGI: Luminous Creative Imaging
Photography & creative direction: Jaap Vliegenthart
Agency: Deutsch New York
This project was created for FEMA (Federal Emergency Management Agency) as a promotional awareness campaign for when disasters happen.
We were asked to naturally integrate different words into an area where a disaster just happened. To achieve this we combined photography, 3D and some major retouching to create the distaster areas, The important thing was that the word would be readable but not too clear, so people wouldn't recognise them at first glance.
It was a very big project that required a lot of building of all the different 3D elements and also a lot of ime integrating the many different elements.